For successful business planning it is essential for a company to quantify its products' future
sales volumes. In this article we present first results on forecasting the diffusion of products …

Mathematical models are often used to describe the sales and adoption patterns of products
in the years following their launch and one of the most popular of these models is the Bass …

Forecasting sales for an innovation before the product's introduction is a necessary but
difficult task. Forecasting is a crucial analytic tool when assessing the business case for …

We propose a Bayesian estimation procedure for the generalized Bass model that is used in
product diffusion models. Our method forecasts product sales early based on previous …

Accurate sales projections are of vital importance to the profitability and long‐term survival of
high‐tech companies. This is especially true in the growth stage of product innovation …

This paper presents a generic mathematical model for depicting the diffusion of an
innovative product on a given market. Our approach relies on a probabilistic modeling of …

There has been a lot of interest in diffusion models as a basis for prelaunch estimates of the
sales of new products, and indeed there have been several models developed that have …

Forecasting sales accurately for a new product is difficult and complex due to non-
availability of past data. However, such forecast information is crucial for successful …

This paper compares methods for parameter estimation of diffusion models when seeking to
extend these to service industry contexts from the traditional product focus. In the marketing …

The paper presents an automated framework for forecasting the diffusion of innovations. The
framework utilizes existing diffusion information from any market areas or similar products …