The paper presents an automated framework for forecasting the diffusion of innovations. The
framework utilizes existing diffusion information from any market areas or similar products …

This article shows that new product sales follow a wide variety of diffusion patterns.
However, some new products may exhibit diffusions that are characteristic of a particular …

Managers in technology product markets require sales response models that provide
substantive insights into the effects of marketing activities as well as reliable sales forecasts …

Companies that want to grow face a fundamental dilemma: They can only increase their
current base of sales substantially if they introduce really new products into the market …

Forecasting demand for new products is becoming increasingly difficult as the technology
treadmill continually drives product life cycles shorter. The task is even more challenging for …

In a situation where several hundred new music albums are released each month,
producing sales forecasts in a reliable and consistent manner is a rather difficult and …

Forecasting diffusion of new technologies is usually performed by the means of aggregate
diffusion models, which tend to monopolize this area of research and practice, making the …

Modeling technology diffusion as an area which, by its specificity, interfuses with marketing
research, seeks to understand the dissemination of innovations throughout their life cycle …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …