An innovation diffusion model for new mobile technologies acceptance
N Barkoczia, ES Lakatos… - MATEC Web of …, 2017 - matec-conferences.org
This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been
utilized to study the distribution of different types of new products and services. The Bass …
utilized to study the distribution of different types of new products and services. The Bass …
A utility-based diffusion model applied to the digital camera case
Y Orbach, GE Fruchter - Review of Marketing Science, 2010 - degruyter.com
We present a model that deals with the challenge of forecasting market acceptance and
technology evolution along the product lifecycle, pre-launch. Market growth is driven by …
technology evolution along the product lifecycle, pre-launch. Market growth is driven by …
The choice of Bass model coefficients to forecast diffusion for innovative products: An empirical investigation for new automotive technologies
J Massiani, A Gohs - Research in transportation economics, 2015 - Elsevier
Bass diffusion models are one of the competing paradigms to forecast the diffusion of
innovative products or technologies. This approach posits that diffusion patterns can be …
innovative products or technologies. This approach posits that diffusion patterns can be …
Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions
VS Abedi - Physica A: Statistical Mechanics and its Applications, 2019 - Elsevier
Following the introduction of the well-known Bass model and its variations to model
adoption of a new product, compartmental modeling has emerged, in which the adoption …
adoption of a new product, compartmental modeling has emerged, in which the adoption …
DIRECTV: Forecasting diffusion of a new technology prior to product launch
FM Bass, K Gordon, TL Ferguson, ML Githens - Interfaces, 2001 - pubsonline.informs.org
We conducted research for planning the launch of a satellite television product, leading to a
prelaunch forecast of subscriptions of satellite television over a five-year horizon. The …
prelaunch forecast of subscriptions of satellite television over a five-year horizon. The …
Forecasting the diffusion of innovation: A stochastic bass model with log-normal and mean-reverting error process
Forecasting the diffusion of innovations plays a major role in managing technology
development and in engineering management overall. In this paper, we extend the …
development and in engineering management overall. In this paper, we extend the …
Data-driven pricing for a new product
M Zhang, HS Ahn, J Uichanco - Operations Research, 2022 - pubsonline.informs.org
Decisions regarding new products are often difficult to make, and mistakes can have grave
consequences for a firm's bottom line. Often, firms lack important information about a new …
consequences for a firm's bottom line. Often, firms lack important information about a new …
Diffusion and adoption models
PSH Leeflang, JE Wieringa - Advanced Methods for Modeling Markets, 2017 - Springer
In this chapter we discuss specific sets of models: diffusion models and adoption models.
Diffusion models describe the spread of an innovation among a set of prospective adopters …
Diffusion models describe the spread of an innovation among a set of prospective adopters …
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Z Jiang, FM Bass, PI Bass - International Journal of Research in Marketing, 2006 - Elsevier
One of the most important applications of the Bass model is “guessing by analogy”—the
parameter estimates of the Bass model for analogous products can be used to predict the …
parameter estimates of the Bass model for analogous products can be used to predict the …