New products play a significant role in the success of firms concerned with the introduction
of innovative products. Mathematical modeling that can describe the life cycle of these …

Bass [1] has developed a model of first-purchaser activity which seems to portray accurately
the growth patterns for a large number of new products, such as durables, in which repeat …

With new machine learning techniques and statistical methods, the field of sales forecasting
has evolved over recent years. However, when little historical data is available, most of …

A firm's ability to compete in new product markets is vital to its profitability and long‐term
survival. Therefore, it is important to understand the development and growth of these …

Schmittlein and Mahajan (Schmittlein, DC, V. Mahajan. 1982. Maximum likelihood
estimation for an innovation diffusion model of new product acceptance. Marketing Sci. 1 …

In this paper, we develop the idea of a 'simple model'—defined as one that a good business
student can build and implement on his/her notebook PC using readily available software …

The pioneering application by Bass of an epidemiological model to the diffusion of a new
consumer durable has stimulated considerable interest in the marketing profession. Many …

In this paper, we consider the demand for multiple, successive generations of products and
develop a population-growth model that allows demand transitions across multiple product …

Long-run forecasts of telecommunication services' diffusion play an important role in policy,
regulation, planning and portfolio decisions. Forecasting diffusion of telecommunication …