The markets are different and characterized by an increased competition, as well a constant
innovation in products and services available and a greater number of companies in the …

Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …

Many indicators have been proposed that can contribute to impulse buying. However, few
studies have examined the role of social comparison in impulse buying, materialism, and …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

This article reviews extant literature in the field of impulse buying. This review has been
undertaken with a specific focus on understanding the phenomenon of 'impulse buying'and …

Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …

This research which is guided by impulse buying literature and “Stimulus-Organism
Response (SOR) model”, explores the relationship between individual differences and …