1 2 5pg; 1997 nterest in discrete choice models as applied to choice-based conjoint analysis
has grown considerably over the past several years, for good reason. People make choices …

The article presents information on the conjoint analysis model approach in research. The
most recent developments in choice modeling dispense with self-explicated data entirely …

Conjoint analysis is one of the most popular methods to measure preferences of individuals
or groups. It determines, for instance, the degree how much consumers like or value specific …

The authors update and extend their 1978 review of conjoint analysis. In addition to
discussing several new developments, they consider alternative approaches for measuring …

This article chapter provides an up‐to‐date review of methods that have come to be called
conjoint analysis. These methods enable marketing researchers to determine trade‐offs …

The authors update and extend their 1978 review of conjoint analysis. in addition to
discussing several new developments, they consider alternative approaches for measuring …

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in
marketing, economics, transportation, health, tourism, and other areas to develop and …

The authors compare two approaches to conjoint analysis in terms of their ability to predict
shares in a holdout choice task. The traditional approach is represented by three models fit …

The discovery of consumers' preferences for multiattribute products/services has recently
become possible with the development of conjoint measurement techniques. Conjoint …

Choice‐constrained conjoint analysis (CCCA) is a new method for metric conjoint analysis
studies. It computes part‐worth utility functions that account for “revealed preference”—those …