Forecasting sales for an innovation before the product's introduction is a necessary but
difficult task. Forecasting is a crucial analytic tool when assessing the business case for …

When evaluating the launch of a new product or service, forecasts of the diffusion path and
the effects of the marketing mix are critically important. Currently no unified framework exists …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

There has been a lot of interest in diffusion models as a basis for prelaunch estimates of the
sales of new products, and indeed there have been several models developed that have …

There are many good articles on various forecasting models. There is consensus that no
single diffusion model is best for every situation. Experts in the field have asked for studies to …

The Bass model is a popular diffusion model that has been extensively tested on American
and European time series data, with promising results. This study attempts to extend the …

New product sales forecasting approaches can be as simple as" guesstimating" the first year
sales of a given product, escalating it for future year forecasts by an annual growth rate until …

Within the vast literature on various forecasting models, there is consensus that no single
diffusion model is best for every situation. Experts in the field have asked for studies to …

This paper reports the pre-launch calibration and validation of an individual level diffusion
model used to focus management actions during a new product launch. Diffusion models …

Over a large number of new products and technological innovations, the Bass diffusion
model (Bass 1969) describes the empirical adoption curve quite well. In this study, we …