This study addresses how AI will change the development of content marketing. Content
marketing refers to marketing strategies executed by the means of creating and releasing …

Traditionally, analytical CRM (A-CRM) mainly relies on the use of structured data from a data
warehouse where data are extracted, transformed, loaded from operation systems such as …

Customer lifetime value (CLV) is the most reliable indicator in direct marketing for measuring
the profitability of the customers. This motivated the researchers to compete in building …

Artificial Intelligence (AI) is considered to be the fourth industrial revolution. Artificial
Intelligence with the help of big data has transformed all industries around the world Artificial …

The sheer volume of data on consumer behaviour and processes available to organisations
is unprecedented. Computers and smart devices such as smartphones, smart cars, smart …

Big data has brought a profound revolution across industries, redefining data management
and decision-making paradigms. The utilization of vast and diverse datasets enables …

The evaluation of companies in the era of modern technologies is due to how and to what
extent these companies use such technologies. Provided that modern technologies are …

The rapid changes in today's modern business due to new trends, innovative and advanced
technology in addition to digitalization make companies to go digital. The marketers faces …

Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …