Big Data Analytics is a major research topic in the business world and maintaining a good
Customer Relationship Management is a major requirement. Handling Big Data according …

Big Data encompasses huge amounts of raw material which influence multitude of research
fields as well as different industries performance such as business, marketing, social …

Business Intelligence and Analytics (BIA) can be utilized to help different business choices
from operational towards a more decisive strategic plan. There needs to be, a priority scale …

Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest
every possible aspect indicating users' experience and preference. People visit, regularly …

Business resources and processes such as Big Data Marketing Analytics (BDMA) are
becoming increasingly focused on meeting the needs and objectives of customers …

Big Data Analytics is a cross-section of big data, machine learning and modeling processes
of examining large data sets to uncover hidden patterns, unknown correlations, trends and …

Advances in the field of technology enabled individuals and businesses to collect large
amounts of data (structured and unstructured) from various sources like never before. Data …

Purpose This study investigates how the combined effects of big data ability and CRM
capability could impact on an organization's strategic sales performance (SSP), and how the …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …