Impulse buying: A consumer trait prospective in context of central India
Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …
buy something immediately. The main objective of this study is to figure out the relationship …
Segmentation of impulse buyers in an emerging market–An exploratory study
Impulse buying promises to be a dominant buying behaviour in the highly conducive
environment of emerging markets like India. However, existing research in these markets is …
environment of emerging markets like India. However, existing research in these markets is …
Intrinsic factors affecting impulsive buying behaviour—Evidence from India
AJ Badgaiyan, A Verma - Journal of Retailing and consumer services, 2014 - Elsevier
The goal of this research is to examine the effect of five intrinsic factors, namely, personality,
culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on …
culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on …
The effects of personality, culture and store stimuli on impulsive buying behavior: Evidence from emerging market of Pakistan
Purpose The purpose of this paper is to examine the relationship between personality
factors (ie neuroticism, agreeableness, extroversion, conscientiousness and openness) …
factors (ie neuroticism, agreeableness, extroversion, conscientiousness and openness) …
Influence of cultural factors on impulse buying tendency: A study of Indian consumers
SW Ali, S Sudan - Vision, 2018 - journals.sagepub.com
Products bought on impulse occupy a significant share in the customers' basket and with
new formats of retail increasing exposure to in-store stimuli, this trend is on the upswing …
new formats of retail increasing exposure to in-store stimuli, this trend is on the upswing …
Impulse buying behaviour: An emerging market perspective
Impulse buying accounts for a substantial volume of goods and services, across product
categories and geographies. The phenomena takes on interesting possibilities in the …
categories and geographies. The phenomena takes on interesting possibilities in the …
Impulse buying tendencies among Indian consumers: Scale development and validation
Purpose The purpose of this paper is to conceptualize, develop and validate the
measurement of impulse buying tendency India, an emerging market in Asia …
measurement of impulse buying tendency India, an emerging market in Asia …
Impulse buying: What instills this desire to indulge? Internal motivating factors of impulse buying: A qualitative study in the Indian context
SM Kalla - Journal of Business and Retail Management Research, 2016 - jbrmr.com
Purpose-This study explores various internal motivating factors of impulse buying
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …
Role of consumer traits and situational factors on impulse buying: does gender matter?
Purpose With the growing acceptance of organised retail in Central India, it is important to
understand the impulse buying phenomenon and how it is influenced by consumer traits …
understand the impulse buying phenomenon and how it is influenced by consumer traits …
Comparing between product-specific and general impulse buying tendency: does shoppers' personality influence their impulse buying tendency?
The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …
extraneous, market-related stimuli and internal psychological factors. The extant literature on …