Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small …

Data is transforming how and where we market to our customers. Using a series of case
studies from pioneers, this book will describe how each marketing function is undergoing …

In this invaluable resource, discover how to conduct smarter marketing strategies using
analytics and dashboards to get the most out of your data. Did you know that your business …

Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by …

Use Predictive Analytics to Uncover Hidden Patterns and Correlations and Improve Decision-
Making Using predictive analytics techniques, decision-makers can uncover hidden patterns …

Marketing Strategy offers a unique and dynamic approach based on four underlying
principles that underpin marketing today: All customers differ; All customers change; All …

Companies that have captured the skill of determining whatever the customer might need or
want at any particular moment are successful in today's dynamic business world. The central …

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence
for Marketing presents a tightly-focused introduction to machine learning, written specifically …

This paper delves into the significance of predictive analytics within customer relationship
management (CRM), with a specific emphasis on leveraging big data and artificial …

Master predictive analytics, from start to finish Start with strategy and management Master
methods and build models Transform your models into highly-effective code—in both Python …