This research examines how different levels of amenity charge transparency in hotel
services affect consumers' prepurchase and postpurchase evaluations in low-and high …

In today's hotel industry, increasingly more hotels offer additional options on their booking
websites, such as “book now, pay later.” Despite the prevalence of this phenomenon …

The role of price in prepurchase evaluations for variably priced services has not been widely
examined. Increased consumer awareness of variable pricing practices, coupled with …

This study investigated how price and non-price content disparities on online travel
agencies (OTA) and hotels' direct booking websites affect consumers' hotel booking …

Despite surcharges' recent popularity in the tourism and hospitality industry, academics and
practitioners have yet to fully explore relevant promotional strategies. To better understand …

Purpose–This paper aims to examine the impact of hotel discount strategies on consumers'
emotional and behavioral responses in the presence of differential levels of involvement in …

Aside from marketing information on traditional room rates, hotels and online travel agents
(OTAs) are trying a new pricing technique based on the attributes of guestrooms. This …

The extensive use of online travel agencies by hotels and their guests has amplified the
number of consumers who directly experiment, appraise, and evaluate how dynamic pricing …

The unmanaged business traveler segment constitutes an important market segment for
many hotels, representing, for example, approximately 70 per cent of the entire US business …

Customers' evaluation of hotel prices has received increasing attention in hospitality
research. Beyond the specific attributes of the offer, internal norms related to prior …