Impulse buying promises to be a dominant buying behaviour in the highly conducive
environment of emerging markets like India. However, existing research in these markets is …

Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …

Impulse buying accounts for a substantial volume of goods and services, across product
categories and geographies. The phenomena takes on interesting possibilities in the …

With the backdrop of fastest emerging economy India and one of the top five retail markets in
the world, this article has attempted to segment and profile young impulsive shoppers on the …

Purpose-This study explores various internal motivating factors of impulse buying
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …

Purpose The purpose of this paper is to conceptualize, develop and validate the
measurement of impulse buying tendency India, an emerging market in Asia …

This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer
behaviour is always a remarkably interesting topic and complex subject for all marketers and …

Impulsive buying has long been identified as a significant behaviour in retail industry. Such
purchases are manifested through consumers' tendency to buy spontaneously. A number of …

Purpose This paper aims to identify and rank factors that? influence impulse buying
behavior among shoppers in Dubai. Research design, data, and methodology …

Purpose With the growing acceptance of organised retail in Central India, it is important to
understand the impulse buying phenomenon and how it is influenced by consumer traits …