This study examines promotions for perishable products in a retail environment. We analyze
the impact of relative price discounts on product sales during a promotion and shed light on …

Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …

We investigate the impact of store capacity and extent of inter-product substitution in a
retailer's assortment on the optimal timing and depth of price promotions. We develop a …

In recent years, promotions have become a common practice in many retail outlets. Usually
these promotions are planned collaboratively by manufacturers and retailers, who jointly …

It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

This paper investigates the dynamic effects of price promotions in a retail setting through the
use of a large-scale field experiment varying the promotion depths of 170 products across …

This paper examines the rationale underlying periodic price promotions, or sales, for
perishable food products by supermarket retailers. Whereas previous studies explain sales …

To what extent do price promotions have a long-term effect on the components of brand
sales, namely, category incidence, brand choice, and purchase quantity? The authors …

Baseline sales measure what retail sales would be in the absence of a promotion (Abraham
and Lodish 1993), and models that measure baseline sales are widely used by managers to …

This paper presents a test of the nature of the pricing and promotion game played by
supermarket retailers in a large, US market. Using a nested-logit modeling approach, the …