This article reviews extant literature in the field of impulse buying. This review has been
undertaken with a specific focus on understanding the phenomenon of 'impulse buying'and …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Researchers and Practitioners have been interested in the field of impulse buying for the
past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et …

Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …

Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer
literature. This has resulted in some contradictory findings and a lack of an overarching …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

This study provides a meta-analysis of the impulse buying literature and examines common
antecedents for impulse buying behavior. An exploration of the impulse buying literature …

While emerging markets like India present a highly conducive environment for impulse
buying behaviour, they also represent a conundrum due to their cultural and contextual …

This paper reviews the literature on unplanned purchasing and impulse purchasing in
particular. Various definitions and explanations of the phenomena are examined. Because …

What is impulse buying? Despite the marketing and lifestyle factors that encourage it today,
impulse buying is not yet well understood. This is due in part to the longstanding absence of …