Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments, and …

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the
evolution of marketing theory: from the marketing concept, through relationship marketing, to …

Abstract The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and
automation technologies. Industry 5.0 followed the suit and the world is on the threshold of …

The study aims to explore the effect of marketing 5.0 on marketing performance. Marketing
5.0 was conceptualized using three dimensions: predictive marketing, contextual marketing …

This study examines the international marketing mix done by the McDonald's in two different
important markets. The objective is to analyze and understand the similarities and …