One of the activities that can grab customers attention and rise sales for convenience stores
is promotional pricing strategy. Our study aims to examine the effects of promotional pricing …

Pricing strategy is vital in the retail sector as prices play an important role in driving revenues
and profits. However, few studies have been conducted on retail promotion optimization …

Anecdotal evidence has shown that retail price promotions can help small and medium-
sized retailers enhance their sales, and thus profits. However, most marketing managers …

In contemporary urban contexts, retail establishments have emerged as essential
components of city life, engaging in fierce competition to capture consumer attention and …

It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

Marketing is a system and operational process which includes various interconnected
subsystems, harmonising with contributor elements to reach maximum efficiency. In this …

Though it has been widely reported in the marketing literature that temporary price discounts
generate substantial short-term sales increase, the shape of the deal effect curve constitutes …

In recent years, promotions have become a common practice in many retail outlets. Usually
these promotions are planned collaboratively by manufacturers and retailers, who jointly …

Price promotions are commonly employed to enhance supermarket performance and the
sustainable development of the retail industry, yet their effectiveness may vary among …

With the explosion of available data about customers' purchases, browsing habits, and
mobile locations, a growing number of retailers have begun to use dynamic pricing as a …