This paper presents a generic mathematical model for depicting the diffusion of an
innovative product on a given market. Our approach relies on a probabilistic modeling of …

Dans cet article, nous exposons les fondements analytiques des principaux modèles de
représentation de la diffusion des innovations. Dans un second temps, nous proposons une …

There has been a lot of interest in diffusion models as a basis for prelaunch estimates of the
sales of new products, and indeed there have been several models developed that have …

The adoption and diffusion of new ideas or new products bya social system has been
studied extensively for the past twenty years. In a previous paper [9], we have presented a …

Regelmatig brengen bedrijven nieuwe producten op de markt. Ze moeten wel; het
concurrentieklimaat of de wensen van consumenten dwingen hen daartoe. Of soms zijn er …

Innovation diffusion is a complex and dynamic process affected by various variables, such
as quality, competition, the time of market entry, advertising and customer's satisfaction …

Purpose–Mathematical modeling of innovation diffusion is a constantly evolving field within
marketing science. The diffusion process explains the dispersion of an innovation among …

A simple mathematical model describing the diffusion of a new, infrequently purchased
product is proposed. Many previous papers have reported that the differing behaviour of …

Diffusion models to describe the adoption process for new products have been extended
and applied widely since their introduction to marketing. Although the first models were …

Diffusion models have been used traditionally in marketing for capturing the lifecycle
dynamics of a new product, for forecasting the demand for a new product, and as a decision …