In a classical conjoint choice experiment, respondents choose one profile from each choice
set that has to be evaluated. However, in real life, the respondent does not always make a …

Despite the fact that many conjoint choice experiments offer respondents a no-choice option
in every choice set, the optimal design of conjoint choice experiments involving no-choice …

The authors provide more efficient designs for conjoint choice experiments based on prior
information elicited from managers about the parameters and their associated uncertainty …

Conjoint choice experimentation involves the design of product profiles on the basis of
product attributes specified at certain levels, and requires respondents to repeatedly choose …

To date, no attempt has been made to design efficient choice experiments by means of the G-
and V-optimality criteria. These criteria are known to make precise response predictions …

A computationally attractive model for the analysis of conjoint choice experiments is the
mixed multinomial logit model, a multinomial logit model in which it is assumed that the …

Conjoint choice experiments elicit individuals' preferences for the attributes of a good by
asking respondents to indicate repeatedly their most preferred alternative in a number of …

The authors integrate concepts in conjoint analysis and discrete choice theory in
econometrics to develop a new approach to the design and analysis of controlled consumer …

Previous conjoint choice design construction procedures have produced a single
homogeneous design that is administered to all study participants. In contrast, this article …

SAS Institute, Inc. choice modeling. Conjoint and choice experiments are popular research
techniques that are used to study how consumers make preference evaluations and choice …