Consumers' attempts to control their unwanted consumption impulses influence many
everyday purchases with broad implications for marketers' pricing policies. Addressing …

Prior research has examined consumers' use of self-control to avoid hedonic (myopic)
temptations, such as overspending and smoking. In this research we investigate the …

Consumers believe that small package formats of hedonic, but not of utilitarian, products
help to regulate consumption—especially when their self-regulatory concerns are activated …

Most consumer decisions involve trade-offs of costs and benefits over time. The research
literature on “intertemporal choice” examines behavioral regularities in how people think …

An important goal for consumer psychology is to understand when and why consumer
behavior is driven by impulses versus rational decisions. Models accounting for the different …

Impulsive buying grossly violates the assumptions of homo economicus. A variety of
perspectives on impulse buying are presented, which have been put forward in consumer …

The consumer's life is one of restrained consumption. In this chapter, our focus is on those
restraints. We detail how the study of self-regulation can explain and predict consumer …

Self‐control is a prominent topic in consumer research, where it is often conceptualized as
the abstinence from hedonic consumption. We examine whether this conceptualization …

The literature on self-control emphasizes that temptation is costly. The authors propose that
temptation entails not only costs but also benefits for consumers. These arise from self …

Why do consumers sometimes act against their own better judgment, engaging in behavior
that is often regretted after the fact and that would have been rejected with adequate …