Inaccurate forecasts of demand during promotions diminish the already meager profit
margins of retailers. No forecasting method described in the literature can accurately …

Shorter product life cycles and aggressive marketing, among other factors, have increased
the complexity of sales forecasting. Forecasts are often produced using a Forecasting …

This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

Reliable demand forecasts are critical for effective supply chain management. Several
endogenous and exogenous variables can influence the dynamics of demand, and hence a …

In marketing analytics applications in OR, the modeler often faces the problem of selecting
key variables from a large number of possibilities. For example, SKU level retail store sales …

Promotions and shorter life cycles make grocery sales forecasting more difficult, requiring
more complicated models. We identify methods of increasing complexity and data …

Sales forecasting at the UPC level is important for retailers to manage inventory. In this
paper, we propose more effective methods to forecast retail UPC sales by incorporating …

This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Standard forecasting methods that are designed to cope with seasonal demand often are no
longer applicable in practice. Due to growing assortments and shorter product life cycles …

It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …