Effect of advertisement on children's purchase intention: the mediating role of advertisement recall
S Banik, SR Dhar - The Journal of Management Theory and …, 2021 - journal.unisza.edu.my
Although advertisement is considered as an attention-grabbing tool, however, existing
literature largely ignored whether such advertisement has any effect on children to recall the …
literature largely ignored whether such advertisement has any effect on children to recall the …
The Impact of Advertisements on Children and Their Parents' Buying Behavior: An Analytical Study
S Singh, JP Kaur - IUP Journal of Marketing Management, 2011 - search.proquest.com
Children spend much of their free time in watching television seemingly enamored of the
screen. Advertisers on children's television channels used to appeal to the parents, but now …
screen. Advertisers on children's television channels used to appeal to the parents, but now …
Television advertisements and children's buying behaviour
Purpose–Children differ in their cognitive ability while trying to interpret television
advertisements and hence form different attitudes towards them. The purpose of this paper is …
advertisements and hence form different attitudes towards them. The purpose of this paper is …
[HTML][HTML] Effect of television adverts on children's purchase behaviour: Evidence from Ghana
The study assessed the effect of television advertising on children's purchasing behaviour in
Ghana. The population comprised of children between the ages of 13 and 18 years who …
Ghana. The population comprised of children between the ages of 13 and 18 years who …
[PDF][PDF] Impact of tv advertisement on youth purchase decision-literature review
S Bisht - International Monthly Refereed Journal of Research in …, 2013 - academia.edu
Advertising is the key for building, creating and sustaining brands. Advertisements play a
major role in persuading, informing and reminding both potential and existing customers …
major role in persuading, informing and reminding both potential and existing customers …
Impact of TV Commercials on Saudi Children′ s PurchaseBehaviour
U Yavas, A Abdul‐Gader - Marketing Intelligence & Planning, 1993 - emerald.com
Impact of TV Commercials on Saudi Children's Purchase Behaviour Page 1 IMPACT OF TV
COMMERCIALS ON SAUDI CHILDREN'S PUR 37 Discusses the effects of advertising on …
COMMERCIALS ON SAUDI CHILDREN'S PUR 37 Discusses the effects of advertising on …
[PDF][PDF] Effects of advertisement on consumer's buying behaviour with references to FMCGs in southern Punjab-Pakistan
Advertisement is generally use for creating awareness and promoting products. It is
controversial to measure how much advertisement attract the customers. The objective of …
controversial to measure how much advertisement attract the customers. The objective of …
Attitude towards Advertisements: An Empirical Study on the Antecedents
A Sadasivan - International Journal of Marketing and Business …, 2019 - papers.ssrn.com
Advertising can be used both for short term benefits like creating awareness, conveying
information etc., and for long term benefits like building brand image and reputation to the …
information etc., and for long term benefits like building brand image and reputation to the …