The 2010s gave rise to what journalist Sam Grobart called the “brotailer,” direct-to-
consumer, niche fashion brands geared toward upwardly mobile, educated (and largely …

“Considerations”; Hancock; Martin,“Gay Blades”; Martin,“Fashion”), books (Casanova;
Cole,“Don We Now”; Jobling, Man Appeal; Jobling, Advertising Menswear; Mort; Nixon; …

In this article, we explore why the bad boy is a popular archetype in advertising, erotica,
fashion, journalism, movies, songs, television serials, and other forms of commercial culture …

Extending from the belief that masculinities are multiple, consisting of complexities and
constructions that make up the traits associated with each, this book explores the various …

This book explores popular culture representations of gender, offering a rich and accessible
discussion of masculinities and femininities in 21st-century popular media. It brings together …

To detangle the complicated relationship between celebrity and the black haircare industry,
this chapter begins by first briefly analyzing the business relationships that havebeen forged …

D uring the last decade, beards started to grow under an increasing number of men's chins.
This new trend for male facial hair is associated with the emergence of a new style type …

Purpose–Building on the work of Wenner (2011) and Messner and Montez de Oca (2005),
this study provides an updated critical stocktaking of the narrative tendencies in sport-related …

Men are purchasing more clothes, shoes, health and beauty products, and personal care
services than ever before. The world of men's retail has remained a kind of bug in amber …

The recent generation of My Little Pony has received popular and academic attention due to
its visible following of young male enthusiasts. This article explores this so-called Brony …