One of the most crucial decisions in service development is concept selection. Nevertheless,
little attention has been paid to evaluation of new service concepts (NSCs). This study …

One of the most crucial stages in the new service development (NSD) process is concept
selection, which is characterized by newly generated alternatives and vaguely defined …

Technological innovation is a vital method for enterprises to remain sustainably competitive.
Highlighting the emerging information technology such as cloud computing, big data, and …

The concept generation is the first and most important stage in the process of new service
development (NSD). Morphology analysis (MA), which is aimed at modeling a complex …

In spit of the growing importance of new service creation (NSC), especially new mobile
service creation, most of the previous studies on NSC have been conceptual and focused on …

In an environment where customers can hardly describe new technology-based services
(TBSs) of the future and technological engineers are unlikely to understand how a new …

Digital music services have provided more and more digital contents and service styles. The
number of people paying to download music is on the rise. Digital music files, mainly in MP3 …

For ensuring the successful implementation of medical service investments, here an expert
selection system of how ventures can better evaluate and select a favorable city to invest …

New service development (NSD) is getting important for companies that wish to gain a
competitive advantage on service-driven markets. While research on NSD has grown rapidly …

Although the importance of the design of a new PSS (Product-Service System) should be
emphasized, it is not obvious that traditional evaluation methods of pure services are still …