Consumption and shopping patterns are subject to changes for a variety of product
categories. Shopping malls are becoming new places that consumers visit where the …

Objective: The objective of this paper is to find an ideal tenant mix structure for the current
shopping centres in Upper Silesian Urban Area Region in Poland, taking under …

Tenants generate the income for a shopping centre and the value of this type of retail
property to the property owner or landlord thus depends on the forecast of consumer …

Purpose Achieving a balanced tenant mix is a long-standing discourse in the retailing and
consumer marketing literature. From the perspective of marketing mix planning, the diversity …

This paper aims to determine the effect of marketing factors (brand mix, consumer, company
and market) to target marketing strategies of shopping malls from the managers' perspective …

The increasing urbanisation and fast-paced lifestyle have heightened the importance of
shopping malls in retail industry, altering traditional shopping patterns by designing efficient …

Malls are continuously adopting the positive change and promoting the creativity in the
people lifestyle. There are various determinants which help the customer on the selection of …

This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

Purpose This study addresses the following question:“What factors attract customers to the
shopping mall?”, since the commercial attraction of this major retailing format is an …

The research aims to determine the attractiveness of factors of Iranian shopping malls from
the shopper's point of view. Researchers used a conceptual framework that proposes …