Purpose–The main objectives of the paper are: to analyse marketing orientation application
specifics in mobile telecommunication enterprises; and to develop and test an instrument for …

In theory, marketing orientation represents established concept using a wide spectrum of
approaches, methods and tools and it may be considered as a strategy for achieving …

Company and market correlates of marketing orientation development: an empirical
investigation — University of Strathclyde Skip to main navigation Skip to search Skip to …

One of the most important aspects that determine an organization's market position is the
entrepreneurs' approach to market orientation and marketing actions. The aim of this study …

While a strong association between Marketing Orientation development and company
performance has been established, the understanding of the Marketing Orientation remains …

More specifically, taking either a behavioural (Narver and Slater 1989, Kohli and Jaworski
1992, Diamantopoulos and Hart 1993, Greenlay 1995) or a cultural (Hooley et. al. 1989) …

Marketing orientation, still an intriguing concept for many, carries the pledge of superior
company performance through the satisfaction of customer's needs. This article draws …

This research aims to examine the impact of marketing orientation on the innovation level
among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a …

Marketing orientation, still an intriguing concept to many, carries the pledge of superior
company performance through the satisfaction of customers' needs. Particularly in the …

Marketing orientation refers to a culture in which organizations strive to create superior value
for their customers (and superior performance for the business) by focusing on customer …