A series of experiments examined the amount that consumers were willing to pay for
products bundled together in a promotion. Describing one of the disparate products in the …

Purpose–The underlying thesis of this paper is that consumers will infer that the costs of
production of a product that is offered free are low, and this will reduce the price they are …

Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

This research explores the framing effect of free promotions on consumer responses.
Specifically, the same free promotion can be presented as “free”(eg,“Get Product X for Free”) …

Past research has shown that monetary promotions (eg, discounts) are more likely to be
processed relative to and integrated with the original product price than are free promotions …

Two experiments examine the effect of the visual size of a gift in a free gift promotion on
consumer judgments. Results show that promotional offers that highlight the free gift (rather …

Two experiments examine the process by which free gift promotions serve as a source of
information about the underlying value of the product offered as a free gift. The value …

The authors examine how consumers respond to pseudo-free offers—offers that are
presented to consumers as free but that require consumers to make a nonmonetary payment …

Heterogeneity of buyers' preferences has played a significant role in the earlier economic
analyses of bundling and continues to be important in the recent investigations initiated by …

Consumers face many options that are presented to them as bargains, but in reality, they
only subjectively construe a fraction of them as valuable. The authors propose that …