Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

Purpose: The present study aims to provide a broad overview of impulsive buying through
literature review, find stimuli that triggers Impulse buying during online shopping, analyze …

Impulsive buying in online setting has become an epidemic as it represents a noteworthy
proportion of online shopping. Impulsive buying behaviors with upcoming avenues for future …

This research aims to empirically examine the interrelationships between online impulse
buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision …

The aim of this paper is to make an integrative review on the impact of psychological factors
on online impulse buying, namely stress reaction; self-esteem; materialism; boredom; …

Online shopping is gradually becoming popular in the developing countries like India. The
online bookstores have emerged as a new destination which attracts millions of shoppers …

Online impulse buying (OIB) has drawn increasing scholarly attention across disciplines.
The current study aims to examine how motivational factor (Hedonic and utilitarian web …

Purpose The study aims to explore the impact of perceived utilitarian and hedonic value
(PHV) on shopper attitude and impulsive online purchasing using the technology …

Online impulsive buying behavior has grown in accordance with the advancement of e-
commerce operations. However, despite the fact that numerous published studies have …