big data is a hot business topic today. In business organizations, customer-relationship
management (CRM) is an important pillar to achieve competitive advantages. Big data refers …

In today's dynamic business scenario, customers have the power to rule the market on their
terms and conditions. Customer Relationship Management (CRM) plays an imperative role …

Abstract Since 2012, Big Data has been attached more and more importance by companies
in this data exploding era. Companies utilize Big Data Analytics to make data driven …

Policy decisions and marketing models have a great impact on the specific application of
customer relationship management. In various fields of marketing, big data marketing is …

This paper focuses on the leading trends in marketing research in the digitalised and
globalised world. Specifically, it tackles the issue of Big Data and explores the ways how it is …

IT sector has faced immense competition, and the importance of CRM cannot be neglected
in the IT sector. Therefore, the purpose of this study was to examine the relationship …

In this competitive world, Big Data Analytics is an essential way to improve the marketing
strategies of any business. Big Data Analytics are used to analyze production data and …

Retailing has drastically transformed business and customer now have access to wide
range of products offered through retail outlets both in organized and unorganized sector. In …

With the advent of the internet and consumers being exposed to new technology, it has
become harder for marketers to predict ever-evolving consumer behavior. Machine learning …

Customer relationship management (CRM) can be a very powerful Information Technology
(IT) tool that helps achieve business success and maintain an ongoing relationship between …