Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …

The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

Many firms divide a product's price into two mandatory parts, such as the base price of a mail-
order shirt and the surcharge for shipping and handling, rather than charging a combined …

Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

In the past two decades, pricing research has paid increasing attention to instances where a
product's price is divided into a base price and one or more mandatory surcharges, a …

In this paper we build on an established model that contains basic effects of price
partitioning and introduce a new variable which has not been considered in previous studies …

Price partitioning means the division of a product's price into several components, provided
that the components cannot be bought separately. Only some authors have analyzed the …

The widespread use of partitioned pricing by marketers may be the result of perceptions that
it enhances the perceived value of the offer. This research identifies boundary conditions for …

Firms often search enthusiastically for distinguishing traits that they may use to price
discriminate between segments. Yet there are occasions in which firms forgo the opportunity …