The article presents information on the conjoint analysis model approach in research. The
most recent developments in choice modeling dispense with self-explicated data entirely …

This report shows you how to use the multinomial logit model (Manski and McFadden, 1981;
Louviere and Woodworth, 1983) to investigate consumer's stated choices. The multinomial …

This paper describes an approach to estimating multinomial logit models of a single
decision maker's choice behavior. This approach is based on a recently developed" …

1 2 5pg; 1997 nterest in discrete choice models as applied to choice-based conjoint analysis
has grown considerably over the past several years, for good reason. People make choices …

The authors compare two approaches to conjoint analysis in terms of their ability to predict
shares in a holdout choice task. The traditional approach is represented by three models fit …

The theoretical underpinnings associated with eliciting consumer preferences and statistical
properties of alternative models in conjoint analysis are examined. Results show that model …

The authors update and extend their 1978 review of conjoint analysis. In addition to
discussing several new developments, they consider alternative approaches for measuring …

Conjoint choice experimentation involves the design of product profiles on the basis of
product attributes specified at certain levels, and requires respondents to repeatedly choose …

One of the major objectives in conjoint analysis has been to predict the choices made by a
sample of individuals for a new item which is described in terms of a set of attributes used in …

Conjoint choice experimentation involves the design of product profiles on the basis of
product attributes specified at certain levels, and requires respondents to repeatedly choose …