It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

In recent years, promotions have become a common practice in many retail outlets. Usually
these promotions are planned collaboratively by manufacturers and retailers, who jointly …

This paper presents a new modelling framework for developing a sales and operations plan
that integrates promotion and production planning decisions. We adopt a rich demand …

This study examines promotions for perishable products in a retail environment. We analyze
the impact of relative price discounts on product sales during a promotion and shed light on …

Inaccurate forecasts of demand during promotions diminish the already meager profit
margins of retailers. No forecasting method described in the literature can accurately …

Reliable demand forecasts are critical for effective supply chain management. Several
endogenous and exogenous variables can influence the dynamics of demand, and hence a …

A common event in the consumer packaged goods industry is the negotiation between a
manufacturer and a retailer of the sales promotion calendar. Determining the promotion …

Many businesses use sales promotions to increase the demand for or visibility of a product
or service. These promotions often require increased expenditures (such as advertising) or …

One of the activities that can grab customers attention and rise sales for convenience stores
is promotional pricing strategy. Our study aims to examine the effects of promotional pricing …

Despite improvements in statistical forecasting, human judgment remains fundamental to
business forecasting and demand planning. Typically, forecasters do not rely solely on …