Purpose–The purpose of this paper is to study empirically the relationships between market
orientation, organizational learning, innovation and performance. Design/methodology …

Recent studies have demonstrated effects of learning orientation or market orientation on
innovation-driven organizational performance. While these studies have enhanced our …

The purpose of this paper is to analyze the concept of market orientation as an outer source
of innovation for organizations in the context of Albania. We investigate the market …

Purpose–Market orientation analyses have focused on two broad‐ranging approaches: the
behavioural and the philosophical. The concepts of innovation and market orientation are …

Purpose This paper has three purposes–first, to establish the direction of relationship
between market orientation (MO) and organizational learning (OL); second, to assess the …

Research on market orientation and organizational learning addresses how organizations
adapt to their environments and develop competitive advantage. A significant void exists in …

The concepts of market orientation and innovation and their interrelationship with business
success have been explored from a number of perspectives. However, research in this area …

Many scholars now agree that market orientation is necessary, but not sufficient to facilitate
the type of innovation that breeds long-term competitive advantage (cf. Dickson, 1996). In …

The study investigates how market and technological changes in an organization's business
environment moderate the relationships between responsive and proactive market …

Many studies uphold market orientation as a key factor in creating and sustaining a firm's
competitive advantage. The present research model explores this topic further by including …