A two-stage disaggregate attribute choice model

DH Gensch - Marketing Science, 1987 - pubsonline.informs.org
A two-stage disaggregate attribute choice model is proposed and empirically implemented.
The first stage of the model is attribute processing to screen the number of alternatives down …

The influence of involvement on disaggregate attribute choice models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - academic.oup.com
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …

Empirically testing a disaggregate choice model for segments

DH Gensch - Journal of Marketing Research, 1985 - journals.sagepub.com
All disaggregate multiattribute choice models contain the assumption that the population is
reasonably homogeneous with respect to the aggregate parameters estimated by the model …

Mathematical models of brand choice behavior

AK Manrai - European Journal of operational research, 1995 - Elsevier
A critical review of recent developments in the single-stage and two-stage models of brand
choice behavior is provided. The rich and complex history of development of choice models …

Estimating heterogeneous EBA and economic screening rule choice models

TJ Gilbride, GM Allenby - Marketing Science, 2006 - pubsonline.informs.org
Consumer choice in surveys and in the marketplace reflects a complex process of screening
and evaluating choice alternatives. Behavioral and economic models of choice processes …

A comparison of the internal validity of alternative parameter estimation methods in decompositional multiattribute preference models

AK Jain, F Acito, NK Malhotra… - Journal of Marketing …, 1979 - journals.sagepub.com
Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …

Identification of determinant attributes using the analytic hierarchy process

RL Armacost, JC Hosseini - Journal of the Academy of Marketing Science, 1994 - Springer
This article develops a new approach, using information available in the intermediate and
final phases of the analytic hierarchy process, to explicitly identify which attributes or criteria …

Elimination-by-cutoffs

AK Manrai, P Sinha - Marketing Science, 1989 - pubsonline.informs.org
This paper presents Elimination-By-Cutoffs (EBC), an individual-level model of choice which
derives choice probabilities from the location of choice alternatives in a perceptual space …

A conjunctive‐compensatory approach to the self‐explication of multiattributed preferences

V Srinivasan - Decision Sciences, 1988 - Wiley Online Library
Consumer choice among multiattributed products is modeled as a two‐stage process in
which a conjunctive stage (that eliminates products with one or more “totally unacceptable” …

Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice

JF Hair, CM Ringle, SP Gudergan, A Fischer, C Nitzl… - Business …, 2019 - Springer
Commonly used discrete choice model analyses (eg, probit, logit and multinomial logit
models) draw on the estimation of importance weights that apply to different attribute levels …