Destination management and destination marketing are relatively new phenomena in
tourism professional practice and in the tourism literature. They have now, however, become …

This chapter examines destination marketing research and its attendant issues. It briefly
covers the tourism system and phases of travel experience to provide a framework of …

This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

This paper summarizes the major outcomes of the first Biannual Forum on Advances in
Destination Management, held in St. Gallen (Switzerland) over 6–8 June 2012. The …

Tourism destination marketing is now widely recognized as an essential component in the
management of destinations. In harmony with the general marketing literature, which …

The breadth, diversity and depth of the mater ial covered in the earlier chapters of this book
demonstrate that the marketing and management of destinations, both in a practitioner and …

This book offers a comprehensive understanding of the concept and scope of the tourism
industry in general and of destination marketing and management in particular. Taking an …

The destination lies at the very heart of the travel and tourism system, representing as it does
an amalgam of products that collectively provide a tourism experience to consumers …

Destination marketing is more challenging than other goods and services. The basis of
competitive advantage shifts from tourism resources only (destination marketing) to a …

Although pivotal to the travel and tourism system, the destination is widely acknowledged to
be one of the most difficult products to manage and market. Over the coming decade, the …