Mass customization aims to deliver products and services that best meet individual
customers' needs with near mass production efficiency (Tseng et al. 1996). In this paradigm …

Mass customization relates to the ability to provide individually designed products and
services to every customer through high process flexibility and integration. Mass …

The opportunities of mass customization are acknowledged as fundamentally positive by
theoretical and empirical studies for many years. Many companies are already operating on …

Mass customization enhances profitability through a synergy of increasing customer-
perceived value and reducing the costs of production and logistics. It inherently makes high …

Recent trends reveal that rigid manufacturing systems and excessive specialization are no
longer capable of rapidly changing customer demands and shorter product life cycles …

Total quality management resulting from total customer satisfaction today can mean giving
every customer a product tailored specifically to his or her needs. In the past, manufacturing …

Mass customization (MC) as a business strategy is designed to simultaneously compete on
two rival competitive priorities—the price and customization level of a product. MC …

Mass Customization: Challenges and Solutions defines the parameters of the emerging
business strategy, mass customization. The book will cover the main categories of the area …

A growing heterogeneity of demand, the advent of" long tail markets", exploding product
complexities, and the rise of creative consumers are challenging companies in all industries …

Traditionally, executives have assumed that trade‐offs–highquality or low cost, efficiency or
customization–are inevitable. In defining their businesses, the choice has always been seen …