Background and objective Although older adults are frequent consumers of prescription
drugs and increasingly the intended audience of direct-to-consumer advertising (DTCA) …

Direct-to-consumer (DTC) advertising in the United States has dramatically increased as
pharmaceutical companies have benefited from targeting consumers with messages about …

Direct-to-consumer pharmaceutical advertising (DTCA) studies have typically focused on
older adults or a general population of adults. However, college students are viable targets …

Age is an important factor that can influence processing of and response to health
messages. Many studies examining evaluations of and responses to direct-to-consumer …

Background: Direct-to-consumer advertising (DTCA) of prescription drugs has increased
rapidly in the United States during the last decade, yet little is known about its effects on …

The pharmaceutical industry spent over $ US4 billion advertising prescription drugs directly
to consumers in the US in 2004. The use of direct-to-consumer advertising (DTCA) has been …

Direct-to-consumer (DTC) prescription drug advertising is one of the fastest-growing
advertising categories in the USA and has generated a great deal of controversy among …

OBJECTIVE: To conduct a pilot study exploring seniors' perceptions of direct-to-consumer
advertising (DTCA) of prescription drugs and how the advertisements might prepare them for …

The introduction of direct-to-consumer (DTC) advertising of prescription drugs raises 2
questions: Is a favorable attitude toward DTC advertising related to the intention to seek …

Abstract Direct-to-consumer (DTC) advertising of prescription drugs can enhance the
physician–patient relationship, as well as benefiting its sponsor. However, overall benefits …