The study investigates the Moderating effects of firm size on the relationship between joint
marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the …

Purpose–The purpose of this paper is to determine the effect of strategic alliances on firm
performance and the moderating effect of firm size in retail firms in Nairobi County in Kenya …

This study sought to examine the effect of strategic alliances on performances.. The
objectives of the study were: to establish the effects of technological, production and …

The purpose of the study was to establish the relationship between supplier relationship
management and performance of retail chain stores in Nairobi City County, Kenya. The …

Today's business environment is changing at a higher rate than in the past. The market
competitiveness is a function of how well firms can develop and implement strategies, but …

The current hash economic times and limited resources have forced organizations tofoster
appropriate strategic alliances to improve on their performance. Evidence fromprevious …

This paper empirically examined the relationship between supply chain integration and
marketing performance of Oil servicing firms in Nigeria. It adopted an explanatory research …

The purpose of this study is to know whether superior levels of collaboration between
marketing and sales are linked with improved business performance and to highlight factors …

The study examined the effect of strategic alliance on the sales performance. Strategic
alliance was investigated using technology strategic alliance, production strategic alliance …