There has been a lot of interest in diffusion models as a basis for prelaunch estimates of the
sales of new products, and indeed there have been several models developed that have …

The diffusion model developed by Bass (Bass, FM 1969. A new product growth model for
consumer durables. Management Sci. 15 (January) 215–227.) constitutes an empirical …

Since the publication of the Bass model in 1969, research on the modeling of the diffusion of
innovations has resulted in a body of literature consisting of several dozen articles, books …

This article examines the time between product development and market launch, and its
relation to the subsequent diffusion of consumer durables. We find that this “incubation time” …

Innovation-diffusion models have been used in marketing to capture the life-cycle dynamics
of a new product. These models traditionally have been applied to forecast the demand for a …

A firm's ability to compete in new product markets is vital to its profitability and long‐term
survival. Therefore, it is important to understand the development and growth of these …

When evaluating the launch of a new product or service, forecasts of the diffusion path and
the effects of the marketing mix are critically important. Currently no unified framework exists …

PROBLEMS IN PREDICT ING NEW PRODUCT GROWTH Page 1 MANAGEMENT
SCIENCE Vol. 26, No. l0, October 1980 Printed in USA PROBLEMS IN PREDICT ING NEW …

A maximum likelihood approach is proposed for estimating an innovation diffusion model of
new product acceptance originally considered by Bass (Bass, FM 1969. A new product …

A simple mathematical model describing the diffusion of a new, infrequently purchased
product is proposed. Many previous papers have reported that the differing behaviour of …