Despite improvements in statistical forecasting, human judgment remains fundamental to
business forecasting and demand planning. Typically, forecasters do not rely solely on …

Reliable demand forecasts are critical for effective supply chain management. Several
endogenous and exogenous variables can influence the dynamics of demand, and hence a …

Sales promotions are a key cause for judgmental adjustments to forecasts, especially in the
world of Fast-Moving Consumer Goods (FMCG). Typically, three types of periods are …

Sales forecasting is becoming increasingly complex, due to a range of factors, such as the
shortening of product life cycles, increasingly competitive markets, and aggressive …

Demand forecasting is critical to sales and operations planning (S&OP), but the effects of
sales promotions can be difficult to forecast. Typically, a baseline statistical forecast is …

This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

Shorter product life cycles and aggressive marketing, among other factors, have increased
the complexity of sales forecasting. Forecasts are often produced using a Forecasting …

Demand forecasting is central to decision making and operations in organisations. As the
volume of forecasts increases, for example due to an increased product customisation that …

Consumers routinely rely on forecasters to make predictions about uncertain events (eg,
sporting contests, stock fluctuations). The authors demonstrate that when forecasts are …

This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …