This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

Tourism destination marketing is now widely recognized as an essential component in the
management of destinations. In harmony with the general marketing literature, which …

Travellers are now spoilt by choice of available holiday destinations. In today's crowded
tourism market place, destination competitiveness demands an effective marketing …

Although pivotal to the travel and tourism system, the destination is widely acknowledged to
be one of the most difficult products to manage and market. Over the coming decade, the …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Destination management and destination marketing are relatively new phenomena in
tourism professional practice and in the tourism literature. They have now, however, become …

Although the concept of branding has been applied extensively to products and services,
tourism destination branding is a relatively recent phenomenon. In particular, destination …

The breadth, diversity and depth of the mater ial covered in the earlier chapters of this book
demonstrate that the marketing and management of destinations, both in a practitioner and …

A main function of destination‐management organisations (DMOs) is that of being
responsible for marketing their destinations. Many destinations involve stakeholders of …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …