The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the
evolution of marketing theory: from the marketing concept, through relationship marketing, to …

This paper traces the journey of the marketing mix paradigm from its inception through
continuous debate and discussion over the years. It traces the evolution of marketing mix …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

Marketing mix has under gone a sea change in last few decades. Every stake holder
involved in the marketing process looks for 'Value'. The customer enters in the marketing …

Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

Marketing is viewed by AMA's new definition as being the management of the marketing mix.
However, the presently popular paradigm of the mix (the Four Ps) may not be adequate to …

Theories into marketing form an important and fascinating topic. Theoretical discussion on
marketing is especially challenging as it is often difficult to distinguish between marketing …

I am immensely proud to present the 5th Edition of the Quirk marketing textbook. It is now 6
years since we began work on the first edition, and it's quite amazing to see how much it has …

In the new economic and social environment, the development of new technologies coupled
with the evolution of the Internet, had a deep impact on the lifestyles of the consumers and …