Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

Purpose: The present study aims to provide a broad overview of impulsive buying through
literature review, find stimuli that triggers Impulse buying during online shopping, analyze …

Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …

Impulsive buying in online setting has become an epidemic as it represents a noteworthy
proportion of online shopping. Impulsive buying behaviors with upcoming avenues for future …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Online impulsive buying behavior has drawn an increasing amount of attention from
researchers and marketers as well; however, little research has explored how cognitive …

Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …

This study investigates the effects of consumers' impulsivity traits, option framing, product
type, and cash refund promotion on consumers' online impulse buying intention. This study …

The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …