Reliable demand forecasts are critical for effective supply chain management. Several
endogenous and exogenous variables can influence the dynamics of demand, and hence a …

Despite improvements in statistical forecasting, human judgment remains fundamental to
business forecasting and demand planning. Typically, forecasters do not rely solely on …

Shorter product life cycles and aggressive marketing, among other factors, have increased
the complexity of sales forecasting. Forecasts are often produced using a Forecasting …

Inaccurate forecasts of demand during promotions diminish the already meager profit
margins of retailers. No forecasting method described in the literature can accurately …

The demand for a particular product or service is typically associated with different
uncertainties that can make them volatile and challenging to predict. Demand …

Sales promotions are a key cause for judgmental adjustments to forecasts, especially in the
world of Fast-Moving Consumer Goods (FMCG). Typically, three types of periods are …

It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

Sales forecasting is becoming increasingly complex, due to a range of factors, such as the
shortening of product life cycles, increasingly competitive markets, and aggressive …

Demand forecasting is central to decision making and operations in organisations. As the
volume of forecasts increases, for example due to an increased product customisation that …

Demand forecasting is critical to sales and operations planning (S&OP), but the effects of
sales promotions can be difficult to forecast. Typically, a baseline statistical forecast is …