Investigating the ambidextrous effects of its proactive and responsive dimension offers a
fresh perspective on market orientation. Drawing upon the ambidexterity literature, the …

Despite advancements in understanding the distinction between responsive and proactive
market orientations, their effects on business performance are still not explicit. Drawing on …

Drawing on the resource-based view of the firm and, in particular, the capabilities
perspective of firm performance, the authors examine the relationship between …

This study aims to discuss the relation between market orientation and innovation strategies
from an ambidexterity perspective. First, defining ambidexterity as simultaneous pursuit of …

Although ambidexterity is crucial for a firm's long-term success, existing literature offers
conflicting views regarding the relationship between exploitation and exploration and thus …

Balancing exploration and exploitation is a critical challenge that is particularly difficult for
smaller, nascent organizations that lack the resources, capabilities, and experience …

Purpose–Firms face high velocity conditions today that render product market strategies
increasingly temporal. Strategic flexibility is critical for enabling rapid adaptation to a …

This article seeks to extend research on small to medium-sized enterprises (SMEs) and
ambidexterity by investigating contingency factors that influence the relationship between …

This study examines empirically if the strategic balance between adaptability and adaptation—
as reflected in the degree of and emphasis in market orientation—is defined by the strategic …

While dynamic capabilities are relevant for firms operating in hypercompetition, the
sustainability of dynamic capabilities in hypercompetitive markets is a critically important …