This study explores the relation between rhetorical communicative functions and
grammatical categories and more specifically between persuasion and adjectives in online …

This paper aims to reveal the rhetorical structure and the linguistic features of persuasive
language in online advertisements of electronic products. Nowadays, the bulk of e …

This paper aims to reveal the rhetorical structure and the linguistic features of persuasive
language in online advertisements of electronic products. Nowadays, the bulk of e …

Background: The bulk of international trade has led to increasing demand for specialized
professional communication texts in multilingual contexts. Persuasive language is required …

This paper presents a corpus-based analysis of online cheese descriptions in English.
These texts follow specific conventions which make them recognizable as belonging to a …

This paper is a corpus-based study of certain key nouns used in promotional texts
describing cheese in English. A corpus of online cheese descriptions was compiled to …

The present paper describes the construction of a text generator (the CDG: Cheese
Descriptions Generator), prompted by the need to assist Spanish-speaking professionals in …

This paper examines the interplay of rhetorical devices and intertextuality in projecting the
branding image of promotional discourse ie online advertisements of three common fast …

This paper describes a genre-based exploration of the rhetorical structure and use of
interpersonal metadiscourse features in the Results and Discussion sections of 32 research …

The discourse used in the advertising of different types of product in different media varies in
a number of ways. Focusing on the printed press, we have observed that ads for computer …