This article describes the development and testing of a forecasting system for retailers who
plan periodic promotions. When the number of variables describing the promotion is large …

This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

This paper explores the issues associated with adapting forecasting techniques used by
manufacturers to produce accurate forecasts for retail sales. A case study is presented that is …

Despite improvements in statistical forecasting, human judgment remains fundamental to
business forecasting and demand planning. Typically, forecasters do not rely solely on …

This master thesis describes how the forecasting accuracy of promotions can be improved at
Unilever Netherlands. Currently, a very judgemental way of forecasting is applied by …

The development of a model for helping retailers plan and evaluate their individual sales
promotions is demonstrated. In particular, a model is developed for an automobile …

This article considers the supermarket manager's problem of forecasting demand for a
product as a function of the product's attributes and of market control variables. To forecast …

This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

A Computer Simulation Model for Forecasting Catalog Sales - George C. Michael, 1971 Skip to
main content Intended for healthcare professionals SAGE Journals Home Search this journal …

A sales forecast often plays an important role in marketing-planning. It provides a basis for
estimating profits associated with implementing a particular marketing strategy. A common …