… , the purpose of this paper is to study empirically the relationships between market orientation,
organizational learning, innovation … Furthermore, it uses a complete measure of innovation …

… Therefore, we address the need to explore the market orientation—innovation relationship
… innovation is driven by two dimensions of market orientation (visitor and donor orientation), …

… innovation into these models. In this article, we argue that models of market orientation should
focus on innovation (… ) as the primary mechanism for responding to markets. Furthermore, …

… The novelty of this study emphasizes on dynamic capabilities and innovation, however
the new variables of market orientation and digital leadership have also been taken into …

… wise” approach by disaggregating market orientation into its core components and … a
taxonomy of product innovation. First, we discuss market orientation and product innovation in the …

… mediate the ability of firms to engage in successful, ongoing innovation (See Figure 1). We
… assertion of three market orientationlearning orientation determined types of marketing firms (…

… fosters innovation or if, on the contrary, hinders the firm's interest in new developments (innovative
culture) and limits innovation … argued that the adoption of market orientation and of an “…

Purpose – This paper aims to provide evidence of the mediating effect of technological and
administrative innovation on the link between market orientation and the economic and …

… about the role of dynamic capabilities in fostering business model innovation, particularly in
… market orientation and its deployment of dynamic capabilities are related to business model …

… purpose of this paper is to investigate empirically the influence of organizational culture,
organizational learning and market orientation on innovation … important role to foster innovation …