… the Sport Interest Inventory (SII) to further our understanding of how motivation can be
characterised as individual difference factors among sport consumers. … tests provided support for …

… of consumer support for a specific sport property. The present study extends the Sport Interest
Inventory (SIi) … of consumer motives in relation to sport in general and women's competitive …

… Sports' consumers are people who watch sports live on … of sports consumers' in the field of
sports marketing and to … version are community support, customer service, and wholesome …

… and interest related to a professional sport team. A series of focus groups and a pilot test were
used to develop and refine the Sport Interest Inventory … , and customer service. These eight …

… sport consumer is regarded as an individual or a group of individuals who use a sports or
sport - related product or service … variables while the Sport Interest Inventory SII model [7] used …

… Fantasy sports help sport fans maintain their fanship for the sport as a whole, even … sport
interest inventory (SII): Implications for measuring unique consumer motives at team sporting …

… First, to extend our understanding of sport consumers by identifying the motives that help …
factors: augmenting the Sport Interest Inventory (51!) to explain level of spectator support. …

… most to consumers by using the Sport Interest Inventory. They … It therefore follows that
customer service should directly … -the-sale service, warranties, or customer service mechanisms. …

… to sports or sport teams. The PCM describes a fan's ascent from an initial sport consumer to
a fiercely loyal sport consumer… may help explain the transition of a sport from novel sport to a …

… that sport spectating, which is a focal behavior of interest in this … consumer support: Extending
the sport interest inventory (SII) … differences among women’s professional sport consumers. …