Manufacturer's channel strategy in live streaming E‐commerce supply chain

R Ma, T Yang - Managerial and Decision Economics, 2024 - Wiley Online Library
… live streaming sales strategy. Considering the vertical differences in products, we build a live
streaming … the issue of the live streaming channel operation strategy for the manufacturer …

[PDF][PDF] Overseas Content Operation Management of Internet Companies in The Perspective of Streaming Media A Case Study of Tiktok

Z Xing - Journal of Education, Humanities and Social Sciences, 2024 - drpress.org
… in utilizing content products to go overseas, provide a good environment for creation and
enhance their corporate value by improving their operation strategies and analyzing TikTok. …

Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021

T Mulla - Telematics and Informatics, 2022 - Elsevier
… that will not result in frustration and confusion when operating the product. In the era of social
… their competition by attracting customers through different strategies, such as discounts and …

[HTML][HTML] Stable streaming platforms: a cooperative game approach

L Schlicher, B Dietzenbacher, M Musegaas - Omega, 2024 - Elsevier
… We show that for streaming platforms operating in a market where users have … streaming
platforms exist. In particular, we show (in Proposition 1) that for streaming platforms operating in …

The streaming network: Conceptualizing distribution economy, technology, and power in streaming media services

T Colbjørnsen - Convergence, 2021 - journals.sagepub.com
… approaches to music streaming, with the latter tying its software operations in with hardware.
US … This strategy is discussed in the following section on streaming services and content …

Optimal online channel structure for multinational firms considering live streaming shopping

T Zhang, Z Tang, Z Han - Electronic Commerce Research and Applications, 2022 - Elsevier
… chain operation strategies with tax planning have become a heated topic in the operations
overseas e-commerce platform, attempts to open a live streaming shopping sales channel on …

Strategy of branding of streaming services in the digitalization conditions

О Chukurna, L Radkevych, V Kofman… - … Szkoły Technicznej w …, 2022 - yadda.icm.edu.pl
… basis for branding strategies for streaming services in the … strategy in the field of streaming
services, a marketing study was conducted on the example of NaVi, which has been operating

BUSINESS COMMUNICATION STRATEGY ON LIVE STREAMING APPLICATION IN INDONESIA

MS Permata, R Oktavianti - … of Application on Social Science and …, 2023 - journal.untar.ac.id
… This study examines how the business communication strategy of the live streaming … Live
Streaming applications. Booyah Live is a live-streaming and community platform designed for …

Analysis on Apple TV+: Future Development Direction of Streaming Media Platform

Y Shen - SHS Web of Conferences, 2024 - shs-conferences.org
… is still figuring out the business operation mode of the streaming media platforms. Apple TV+
… In conclusion, the combined strategy is a strategic solution that benefits both Apple TV+ and …

The Study of Marketing Strategy of Live Streaming Studios

Y Cai, S Zhang, Y Zhao - 2021 3rd International Conference on …, 2021 - atlantis-press.com
… This paper will use Li Jiaqi’s studio and its operating model to reveal the mysteries of live
streaming as a marketing tool, including the staff, the decorations, the procedures and …